How to find the Blue Ocean where competition is irrelevant

How do you find your Blue Ocean?

Figure 1

How do I know if my Blue Ocean is really blue?

Six principles for implementing a Blue Ocean Strategy

Figure 2. Source: “The Blue Ocean Strategy” book by W. Chan Kin and Renee Mauborgne
Figure 3
  1. Is there exceptional buyer utility in your business idea?
  2. Is your price easily accessible to the target mass of buyers?
  3. Can you attain your cost target to profit at your strategic price?
  4. What are the adoption hurdles in actualizing your business idea? Are you addressing them upfront?

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Digital Transformation Consultant at Schuberg Philis and blogger at https://nainyte.com/

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Agne Nainyte

Agne Nainyte

Digital Transformation Consultant at Schuberg Philis and blogger at https://nainyte.com/

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